This is a Samsung ad designed to attack the iPhone, claiming that “it doesn’t take a genius” (to choose Samsung over apple.

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It doesn't take a genius.

Bakgrundsinformation

This is a Samsung ad designed to attack the iPhone, claiming that “it doesn’t take a genius” (to choose Samsung over apple.

Vilken metod används

Attack Opponents

Detta är mediepåverkan för att

This is propaganda because Samsung is deliberately attacking Apple in order to make them look bad.

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https://www.businessinsider.com/samsung-dont-you-know-that-knocking-a-competitor-just-gives-them-a-boost-2012-9

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JFlavioBR
tis, 06/09/2020 - 20:14

JFlavioBR

This advertisement is a fallacy. It is called "poisoning the well" and consists in attacking the opponent by giving false or irrelevant information or making irrelevant comparisons. In this specific case, Samsung leads the audience to a subliminal conclusion about their superiority by a superficial comparison between their and the competitor's product. Therefore, I conclude that the advertisement is unfair and consequently harmful.

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