Today, please join Modelo in raising a glass to our healthcare community. Share your own salute, toast, or tribute using #CincUp. For every public post made today, Modelo will donate $1 to #FirstRespondersFirst.
— Modelo USA (@ModeloUSA) May 1, 2020
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Beer and Corona
Bakgrundsinformation
Found in my Twitter feed, this is a beer ad that taps into coronavirus anxiety. They know people are drinking more alcohol as a result of covid anxiety and isolation. They are making a donation to support first responders. But this is really just a beer ad masquerading as a public service ad.
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Detta är mediepåverkan för att
You transfer your support from the first responders to the beer.
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