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Just Think of The Positives
Bakgrundsinformation
This campaign was developed after significant news reporting and research revealed that tobacco companies were actively hiding information they knew about the dangers of smoking.
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Activate Emotion
Detta är mediepåverkan för att
Tries to get the audience to feel something emotional through song. The use of stereotypical "happy" musical-type music is paired in a critical way along with images of death and dying--- which creates a distinctive feeling of sadness, irony, or even anger.
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Truth
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