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Go Vegan
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This is a commonly seen ad posted on buses. It writes: "Time is short. Be vegan right now to prevent a catastrophe. Stop the killing, end extreme climate change. Prevent disaster, and be the savior."
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It appeals to fear, claiming that people need to go vegan to stop the world from ending. The ad uses language like "time is short" and "catastrophe" to create a problem that needs urgent action. The ad is misleading and over-exaggerating, as there is no scientific basis for this claim.
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