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Rock the Vote same-sex marriage campaign
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Rock The Vote used this image as part of their online advocacy campaign for marriage equality in spring 2013. The image makes use of a pop lyric from a Beyonce song and a hashtag for easy social sharing.
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This image is propaganda because it targets a specific audience (youth) to "unite" & promotes the cause of marriage equality by appealing to "authority" (Beyonce). It also frames the issue as one of "marriage equality" rather than of "gay rights."
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