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Video Ad for Transformers: Keep Earth Human
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This is a viral marketing campaign for the "Transformers: Age of Extinction" movie. The promotion uses the format of breaking news. Scenes from the movie are presented within a visual structure that resembles TV news.
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This grabs attention because it may remind viewers of 9/11 or other terrorism-related breaking news. The combination of unrealistic story and realistic format is attention-getting. It could be dangerous if it heightens people's sense of fear.
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