Är innehållet ändamålsenligt eller skadligt?
ÄNDAMÅLSENLIGT SKADLIGT
Translate to other languages
Commercial asks: How Smooth is Alcohol?
Bakgrundsinformation
This 1-min commercial has a significant tone shift at the :24 second mark, in which the discussion of how six generations of Swedish citizens have enjoyed the "smoothness" of Taman liquor is counterposed with the consequences of drinking to excess.
Vilken metod används
Activate Emotion
Detta är mediepåverkan för att
While this commercial does have a positive social message about being a conscious consumer of alcohol, the consequences in part 2 are so heavy-handed as to, actually, turn off the intended audience.
Comments
No Comments Yet
Share Your Ideas