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My Life is Live - X Box Ad
Bakgrundsinformation
This is an advertisement to deter people from paying for XBOX Live subscriptions, making the claim that the "Live" aspect isn't actually correlating to "living."
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This add appeals to gamer's desire to feel connected to other gamers. It's likely that many viewers are XBOX Live users, and because of the gaming culture, it's not likely this will be effective in making them stop paying to play.

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