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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
Ad for Vape Pen as an Alternative to Cigarettes
Love Your Lungs With a Vape Pen
PSA about the effects of using meth
Meth Changes Things
Ad claiming eating Chipotle burritos makes you gain weight
Chubby Chipotle Ad
PSA saying meth can change people
Meth Changes People
Paris Peace
Paris Peace
Make America Great Again Campaign Meme
Make America Great Again Campaign Meme
What it's like to be equal
Save the Children Syria Campaign
Fox News Calls Violence "Jihad Olympics"
Mainstream News is "Harmful if Swallowed"
Mainstream News is "Harmful if Swallowed"
Dove Commercial - Legacy of Beauty
Social media post about fast food menu
In-N-Out Menu Hacks
Support Ben Sawnn
Infographic show supposed deaths from cops in various countries
Claims of Police Violence
The European Refugee Crisis and Syria Explained
Thanksgiving Refugees
Thanksgiving Refugees

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630