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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
Making Sound Sexy
Making Sound Sexy
Lebron and Dwight Howard Dunk for McDonald's
Truth.org Video
Unilever Makes it Safe to Have Babies
Hands-Free Calls Kill PSA
NBC's 2007 Predictions for Advanced ID Tech in 2017
Ad: Will Meth Change the Way I Look?
Will Meth Change the Way I Look?
Street Art: Keep your coins, I want change
Street Art: Keep your coins, I want change
Graphic: TV Feeds You Garbage
Graphic: TV Feeds You Garbage
Donation ask: Fight ISIS Camp in Texas
Donation ask: Fight ISIS Camp in Texas
Kong 2012: a Non-Partisan Appeal
Kony 2012: a Non-Partisan Appeal
"Don't Get Raped" vs "Don't Rape"
"Don't Get Raped" vs "Don't Rape"
First Kiss Video
My Life is Live - X Box Ad
My Life is Live - X Box Ad
Anti-Gun Campaign Poster
Anti-Gun Campaign Poster
Drone Strikes in Yemen

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©2025 Media Education Lab

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630