Czy to korzystne, czy szkodliwe?
KORZYSTNE SZKODLIWE
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Informacje ogólne
This campaign from Ariel detergent targets Indian middle-class people with a message about gender inequality. The family patriarch sees his daughter working so hard and decides to change his own behavior by helping with the laundry.
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To jest propaganda, ponieważ
This shows how corporate businesses take on gender equality as a way to associate themselves with certain ideas that appeal to their target audience.
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