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Dove Onslaught

Bakgrundsinformation
This is an online advertising campaign created in 2007 by Unilver to promote the Dove Self-Esteem Fund and it was created by the firm of Ogilvy and Mather. This message seems to be offering a critique of the beauty industry.
Vilken metod används
Attack Opponents
Detta är mediepåverkan för att
This campaign aims to harness people's dislike of the beauty culture and align it with a brand of soap. The ironies of the campaign are intriguing. It's harmful if people think this will stop the negative influence of beauty culture.

Comments

  1. user-avatar
    Katie O
    mån, 02/06/2017 - 08:58
    Katie O
    This add is helpful because it shows a powerful and true message towards girls.
  1. user-avatar
    Meghan Schimka
    tis, 02/07/2017 - 00:06
    Meghan Schimka
    This ad is helpful because it is a. Warning about te harmful messages of the beauty industry.
  1. user-avatar
    Maggie Haseley
    tis, 02/07/2017 - 00:32
    Maggie Haseley
    I think this ad is beneficial because it shows how fake and negative the media is.
  1. user-avatar
    Allison Solheim
    tis, 02/07/2017 - 01:11
    Allison Solheim
    I think this ad is good because it brings the issue of false media to the attention of the people of the world. It's making people more aware of what you should perceive in the media.
  1. user-avatar
    Lauryn Schneider
    tis, 02/07/2017 - 01:47
    Lauryn Schneider
    I think this is a beneficial example of propaganda because it encourages girls and women to be happy the way they are and increase their self esteem.
  1. user-avatar
    palesa
    tors, 02/09/2017 - 16:56
    palesa
    this ad is a god propaganda because it shows the false media
  1. user-avatar
    lucas
    mån, 04/03/2017 - 20:38
    lucas
    This ad promotes self-esteem, the people viewing this ad might not feel this way though. It shows women getting plastic surgery, losing weight, gaining weight and standing on a scale. If a consumer saw this ad it should help the company into getting that consumer as a customer because, once again this ad promotes self-esteem, and it shows most women how you look isn't everything.
  1. user-avatar
    Owen
    mån, 04/03/2017 - 20:47
    Owen
    I think this is a good way to show little girls that they dont have to have surgery and starve themselves to be beautiful. It is a message for the parents put their children on the right path. It summarizes what exactly the media portrays beauty as, but believe it or not it has gotten worse.
  1. user-avatar
    Hannah E
    tis, 04/04/2017 - 02:16
    Hannah E
    This video is talking about how the world demands the girls of the world to be perfect and the only way to the perfection are things like starving themselves and surgery. The video is aimed towards parents to talk to their kids about not doing things just because they want to be worldly perfect.
  1. user-avatar
    Ioana
    tis, 10/03/2017 - 14:51
    Ioana
    Dove tries to inform parents about the influences of the beauty industry and the media on young girls. However they exaggerate and omit the case of girls that are not affected or are affected by other factors. They used a beautiful young girl to attract attention and a lot of fast-paced information to attract attention. Values related to beauty and appearance are contradicted and natural beauty is promoted. Some people might agree and some might feel that this is exaggerated.
  1. user-avatar
    Jessica Wells
    lör, 02/03/2018 - 00:15
    Jessica Wells
    This advertisement displays an emotional appeal and persuades a positive message.

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