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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
Love Has No Labels
Two sessions
WenWeiPo Article about High Speed Rail
A propaganda about high-speed rail in Hong Kong
President Xi’s to encourage cultural workers to be the role model of society
The text is "Hong Kong democracy". The umbrella is placed above the text to protect one of the core values "democracy" in Hong Kong. Yellow color is used in umbrella revolution.
Umbrella Revolution
The text asks, 'Are you willing for Hong Kong to spend one million Hong Kong dollars every 18 minutes to raise the children born to mainland parents?' The locusts symbolise the mainlanders which looking at the Hong Kong skyline.
Hong Kong "Locust"
There is no word in this picture. It shows cooking, using the washroom and washing the clothes in the tiny living space.
Hong Kong's subdivided flats
Its title is about "parents do not want their children grow up so fast, buy Ocean Park Annual Pass when children still love to hang out and play with them." "Buy Annual Pass would get two more extra free entrance tickets" is stated under the picture.
Ocean Park Annual Pass Campaign
The picture started with the title "Hong Kong government's advise for citizens". It quoted the hotline for quitting smoking. It stated the negative effect of smoking "Smoking leads to cardiovascular disease. The ingredients of cigarette also listed in small words.
Hong Kong tobacco packages
Counterforce
Counterforce
When the Earth was beast rule
The beauty of Chinese women between 0 and 100 years old
its a propaganda by the HKSAR
propaganda
Its a poster for the charity organisation
propaganda
It is a propaganda and poster for a local singer concert.
propaganda
Anti-Drug

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630