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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
A lyrical piece to demonstrate Chinese government determination for prosperity
Commentary: Sprinting toward a moderately prosperous society
An article telling you how China's democracy works better than the Western one
Two sessions will not dodge tough issues
Anti-drug poster
propaganda example 1
An American man, working as a Xinhua correspondent, explains to you how China's democracy works out
Listen to an American Bloke Explain Chinese Democracy
Ex-CE C.Y. Leung's encomium of China's  achievement of the 40 years' reform and opening-up
40 people in 40 years: Leung Chun-ying
Cover of French journal Liberation advocating for the election of Emmanuel Macron
Liberation, really freed ?
Political poster of the French National Front for the regional elections
National Front and fear: a love story
Nutella: the art of concealing
SCMP Article about Huawei
How Huawei went from small-time trader in Shenzhen to world’s biggest telecoms equipment supplier
How Huawei went from small-time trader in Shenzhen to world’s biggest telecoms equipment supplier
It is an advertisement made by Orbis to persuade people to donate money to help people who suffer from eye disease
Hong Kong Orbis Advertisement
A beauty advertisement with a slim and willowy woman which promotes being slim, white, firm and healthy
Hong Kong Beauty Advertisement Propaganda
Hong Kong newspapers reporting on Occupy Central Movement
Hong Kong Newspaper Propaganda
Govt handles suggestions efficiently
Eco Friend Food Shopping Bags
重慶:食品安全宣傳進社區(Chongqing: Food safety promotion into the community)
DW News article
中国政府向贫困户赠送电视机 宣传习思想

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630