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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
Misli na druge, cijepi se! je kampanja koja za cilj ima uvjeriti ljude da se cijepe protiv koronavirusa,
Misli na druge, cijepi se!
Your body, your thing
Reklama za salon ljepote
Na slici je prikazana limenka energetskog pića Red Bull uz istaknuti slogan “One can and you can”.
Redbull reklama - “One can and you can”
Coca-Cola - božićna reklama “Have yourself a Merry Christmas”
Video stranke Možemo! usmjeren protiv HDZ-a
Pepsi “Vending Machine”
Kampanja Nike - “Find Your Greatness”
Nike – “Find Your Greatness”
Barack Obama - plakat “Hope”
Barack Obama - “Hope” (Yes We Can)
Kampanja “Iz poštovanja prema prirodi - Jana”
Kampanja Jane “Iz poštovanja prema prirodi”
Instagram objava Ivane Kekin u kojoj kritizira hrvatskog premijera Andreja Plenkovića i stanje u zdravstvu.
Javna kritika Ivane Kekin upućena premijeru Plenkoviću
Burger King Whopper Detour campaign
Meme prikazuje muškarca koji gleda drugu djevojku dok njegova partnerica negoduje.
Distracted Boyfriend meme
Johnson's Baby "Choose Gentle" reklama
Nike- You Can't Stop Us
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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630