Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Campaign for Soda Warning Labels
Contexte
This ad for sodawarninglabels.org was featured in the L.A. Times on April 2015. It depicts a young woman contributing the cause of her father's diabetes to drinking soda, and she explains that warning labels on soda cans would help him quit.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The ad seeks to activate emotion (illicit sympathy) by being in black and white and by featuring a personal story of a young woman and her father. The ad could be beneficial, but people who want to drink soda will likely continue despite warnings.
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