Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Wireless Bungee Jumping?
Contexte
This is a video that went viral for Wireless Bungee Jumping. At the end of the video we realize that it was created by IKEA to promote their wireless charging collection.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This video activated emotion through amazement and wonder. This is the first time we thought we had seen someone bungee jump without a cord. This sense of wonder will make most people ignore that it was created by IKEA and fake.
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