Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
It attracts the audience by addressing a common issue in public space: commercial advertising that promotes consumerism and superficiality, materialism. This can give public space back to people, but why should we pay for it? is there another way?
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
In 2012 artist Robert Bengston started a new participatory, people-powered project, Inspiration Campaign, that involves beautiful, empowering, nothing-for-sale advertising.

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