1253

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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1589

Contexte
The innocence expressed by the teenager's face coupled with the placement of a pistol pointing at his head portrays a dark imagery that evokes feelings of sadness and fear from the audience. This is a beneficial piece of propaganda.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
An anti-smoking campaign photo meant to raise awareness and persuade young adults that smoking cigarettes is just as much a danger to your life as committing suicide.

Comments

  1. user-avatar
    KO
    jeu 29/03/2018 - 21:53
    KO
    This is obviously about how smoking kills, which I agree with. It uses imagery rather than words, which can be much more effective because it’s easier for the audience to remember.
  1. user-avatar
    Attack opponents
    jeu 29/03/2018 - 22:10
    Attack opponents
    I think this ad should be attack opponents instead of emotion because this is attacking smoking as being bad as suicide
  1. user-avatar
    KR
    dim 18/11/2018 - 18:08
    KR
    The colour scheme certainly helps simplify the ideas and the highlighted image, in turn activating that visceral response

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