Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
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Technique utilisée
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Pourquoi est-ce un message d'influence?
This video uses a technique known as "transfer" or "association". The goal is to link the many positive feelings the target audience of Norwegians has about nature and rights to the military.

In the other hand you don't really know that it is a military advertisement until the end, it could be a tourism advertisement.
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