1465

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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1842

Contexte
The ad used texts that is simplify so that everyone can understand it, and they use only a couple of word instead of using long sentences. They capitalized and added green to the words "EVERYONE" and " REAL COFFEE"; to make it stand.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
A single cup of Starbucks coffee with arms that are trying to reach it. With the words that is implying that Starbucks is the only place you can go to get real tasting coffee.

Comments

  1. user-avatar
    CS
    jeu 15/02/2018 - 21:26
    CS
    I think you did a very good job explaining this. The only thing I would fix or change would be at the end I think you should have put "stand out".
  1. user-avatar
    NL
    jeu 15/02/2018 - 21:27
    NL
    I agree with the technique given. They aren't using complex vocabulary nor making any comparisons to other coffee.
  1. user-avatar
    cu
    jeu 15/02/2018 - 21:36
    cu
    I would change one thing and it is at the end of the sentence when saying "to make it stand" it should say "stand out" other than that it is a good propaganda ad.
  1. user-avatar
    Jazmia
    jeu 19/04/2018 - 21:42
    Jazmia
    i don't think its harmful because people have different opinions.I they think there coffee is the best than they can think that, it can be true or it can be false.
  1. user-avatar
    ssapira13
    ven 20/04/2018 - 02:42
    ssapira13
    that is speaking for everyone which isn't right! and at the same time, it's stating that it is real coffee. Where is the PROOF!
  1. user-avatar
    no name still
    ven 20/04/2018 - 02:54
    no name still
    it's kind of harmful by calling all the other coffee shops coffee not real
  1. user-avatar
    Brogan AKA Ice-man
    ven 20/04/2018 - 03:09
    Brogan AKA Ice-man
    I think it looks aesthetically pleasing but the words are very harsh and in your face. It seems like true propaganda and I think that the text at the bottom is very biased.
  1. user-avatar
    Mrs. M
    ven 20/04/2018 - 06:37
    Mrs. M
    The wording is good because it implies that there is something special about Starbucks, but the hands are just strange. It's like zombie hands reaching for the coffee.
  1. user-avatar
    Carson G.
    ven 20/04/2018 - 21:42
    Carson G.
    This ad is a clear and direct form of propaganda as it is using the band wagon effect to try and get people to buy the coffee that everyone is buying and that saying that their coffee is the only real coffee out there leading people to believe that Starbucks coffee is the most popular and the only real coffee brand.

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