Est-il bénéfique ou nuisible?
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Colegate: Water
Contexte
This is propaganda because it makes people feel guilty for wasting water that other people clearly need.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This Colgate commercial was produced to show viewers how crucial it is to turn off the water while brushing our teeth. It tells us that we waste 10 liters of water by leaving the faucet on.
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