Kom ook je steun betuigen voor #StopAgressiesNMBS door zelf het gebroken glas te herstellen in volgende stations:
— NMBS (@NMBS) November 12, 2018
- #BrusselNoord: 12/11 en 13/11
- #LuikGuillemins: 19/11
- #GentSintPieters: 21/11
- #CharleroiZuid: 23/11
- #AntwerpenCentraal: 26/11#NMBS pic.twitter.com/Xl2vmo63Bq
Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Anti-aggression campaign Belgian train company
Contexte
This is a photo of a train conductor with the text "Can I see your ticket, please" and the effect of smashed glass. It is part of a number of similar photos used in a campaign against aggression towards train staff ran by the Belgian train company NMBS / SNCB. It's a powerful image that draws attention. There was a limited amount of interactive versions where you could touch the screen and stop aggression (the broken glass effect disappeared as if it was healed).
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It appeals to emotion and is a call to action against violence and aggression. I think it is beneficial, as it draws attention to a good cause, but it also might only "preach to the converted".
Source
https://www.belgiantrain.be/nl/about-sncb/news/press-releases/2018/12-11-2018
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