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1953 Bottle Cap Advertising
Contexte
Created by Alcoa Aluminum to advertise easy to use bottle cap
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
Presenting the idea that women are weaker and that the bottle cap is superior because even they are able to open it
Source
https://en.wikipedia.org/wiki/1953_Alcoa_Aluminum_advertisement
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