Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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BMW vs. AUDI
Contexte
BMW and AUDI are one the the 2 leading European car manufacturers and they are competing in the same market, which is selling sporty, affordable cars.
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
BMW is saying that their car is superior to AUDI's car because it has all the electronic assists and stability control. It's trying to sway public opinion towards BMW's side.
It's beneficial because it gets both companies to actively give it their best effort building cars in order to out-perform one another in who can build a car that's more technologically advanced in addition to gaining bragging rights.
It's beneficial because it gets both companies to actively give it their best effort building cars in order to out-perform one another in who can build a car that's more technologically advanced in addition to gaining bragging rights.
Source
https://www.youtube.com/watch?v=VohEkWMkbsI
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