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Japanese pudding commercial
Contexte
This is a Japanese pudding commercial that made use of a catchy song and an elaborate story in speed dating. The actual product was not mentioned until the last three seconds of the commercial.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
By detailing the hardships the protagonist faced while finding a man through speed dating, the commercial demonstrated strong empathy to its audience, especially the females, in mere minutes. After the relatable storytelling, it then pulled the audience back to the actual product it was advertising.
Source
Youtube
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