Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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難民兒童 Adnan (Refugee child Adnan)
Contexte
This is an ad by UNHCR (The UN Refugee Agency) Hong Kong to encourage people to donate to help refugees.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This propaganda because it is trying to activate emotion on the audiences to activate empathy on the children refugees. It showed images of the helplessness of children to make audiences to be empathetic on the child in the video.
It is beneficial to a certain extent because it encourages people to donate for the charity and help the refugees.
It is beneficial to a certain extent because it encourages people to donate for the charity and help the refugees.
Source
TV ad in Hong Kong
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