A cartoon where there are Chinese Opera performers are singing in high pitch, and the audience comments that the rent in Hong Kong is comparable.

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BÉNÉFIQUE NUISIBLE

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A cartoon on Hong Kong's rent prices

Contexte
Rent in Hong Kong is typically known to be ridiculously high and unaffordable. The cartoon is published in South China Morning Post under the section Harry's View. The section is known to publish satirical and critical cartoons on a daily basis. This particular cartoon compares the high pitch of Chinese opera singers to the high rent prices of Hong Kong.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
By drawing a comparison between high pitch and high rent, readers immediately recognise the ridiculousness of how high the rent is in Hong Kong. It also associates the high rent with a crucial part of Chinese culture - Chinese opera, effectively denoting high rent to be a part of Hong Kong's culture, and further mocking the absurdity of it.

It is not harmful as it is delivered in a playful and humorous way, and does not reveal any new arguments. Hong Kong has long been associated with its unaffordable rent and land prices. Rather, by absurdly juxtaposing the two incomparable aspects, it presents the topic more lightheartedly and makes it easier to digest.
Source
SCMP

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