Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Cute kids perform Belt and Road song
Contexte
The video showed children singing a song to praise the Belt and Road initiative by China. The lyrics contained positive message about the initiative. Word choices such as joint prosperity, future, and goodness are being used to potray the initiative as a constructive plan. The use of catchy lyrics and rhymes also make audiences easier to remember the repeated and emphasied message.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The video is an intentionally-designed communication which activates people's positive emotion towards the Belt and Road initiative and to gain mass support. The negative side or critics of the initiative, however, are not included in the video. Since the video is more likely to be prone to the Chnnese govenrment's interest rather than truth, it should be considered as an example of strategic communication or propaganda.
Source
CGTN
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