It is an advertisement made by Orbis to persuade people to donate money to help people who suffer from eye disease

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Hong Kong Orbis Advertisement

Contexte
It is an advertisement made by Orbis, a non governmental organization, recently on their website, to persuade people to donate money to help people who suffer from eye disease.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
This is propaganda because it implies ideas. It uses short and simple words which is memorable to persuade people to donate money. It oversimplifies the idea, causing people do not have to think a lot and donate money.

It is beneficial since it persuades you to help people who are in need without mentioning any false and misleading information. It only emphasizes on the importance of helping people.
Source
Orbis | https://hkg.orbis.org/zh-hant

Comments

  1. user-avatar
    Soondus Hammad
    ven 24/10/2025 - 22:50
    Soondus Hammad
    When I first saw this ad, it stood out to me, it wasn’t just the words but the woman’s expression. Even with the bandage over her eye, she’s smiling and that alone made me stop and think. It didn’t feel staged or dramatic, something about it felt real. The line “together we can make a difference” is short but powerful. It immediately gives you a sense that even a small act like donating, can actually change someone’s life. After reading more about Orbis and realizing they help people with eye diseases, it only confirmed what I already felt, that this message is completely beneficial. It doesn’t use guilt or exaggeration to get attention but instead it keeps things simple and honest, which makes it more memorable. I think it’s a good example of how propaganda can be used in a positive way.

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