Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

Translate to other languages

English Dutch French German Italian Portuguese Russian Spanish

Nutella: the art of concealing

Contexte
In this french publicity campaign of the year 2016, Nutella praises the good quality of its ingredients and justifies the use of palm oil.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
Nutella here uses a simplification of ideas. Nutella voluntarily omits crucial information to trick the consumer into buying the product without feeling guilty. Nutella says that the palm oil is not dangerous if consumed in a slight amount, whereas the French National Sanitary Agency clearly states that Nutella has no valuable intake for too many negative intakes. Furthermore, Nutella is not transparent about the high sugar profile of its products.
Source
Youtube

Comments

No Comments Yet

Share Your Ideas

CAPTCHA
Image CAPTCHA
Saisir les caractères affichés dans l'image.
Cette question sert à vérifier si vous êtes un visiteur humain ou non afin d'éviter les soumissions de pourriel (spam) automatisées.