Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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2010 Hong Kong electoral reform
Contexte
It is a poster issued by the Hong Kong government in 2010. It aims to arouse the public interest towards the electoral reform in 2012, and the slogan of this reform was "act now".
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
it tries to convince the public about the electoral reform in 2012. Its slogan "act now" means that the public should support the reform now. Therefore, it tries to use the slogan and poster to make the reform sounds more beneficial, and want to gain the support from the public.
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