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BÉNÉFIQUE NUISIBLE
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Nike Dream Crazier
Contexte
Nike created their Dream Crazier campaign to highlight women in sports. While there has been double standards for the way women and men are portrayed in sports, this campaign sheds a new light on women.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It invokes viewers to stand up for women's equality, specifically in the sports platform.
Source
Nike
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