Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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European Election 2019
Contexte
This video, from the European Parliament, is an emotional plea for Europeans to turn out and vote for the upcoming parliamentary elections, which take place every five years. The "We are in it together" theme is told from the point of view of a child, concerned about climate change, terrorism, peace, human rights and democracy. This is a form of political election propaganda.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It's designed to activate behavior change by getting people out to vote in an election.
We appreciated the lyrical beauty and themes that activated a mix of joy, excitement, and fear of what is to come for them. The message of change and uncertainty was meaningful. Adriana describes the goose bumps she got for a few seconds thinking, “I could be them at some point,” remembering her own friends who have recently been through that process. In particular, the little girl’s voice-over and the representation of birth pains stirred up strong emotions.
Those of us who are fathers and mothers may feel strong positive emotions, but these feelings are not well-linked to EU institutions and its policy program to “reduce climate change, make the borders safe, fight terrorism.” We wondered about whether the campaign was also indirectly promoting natality, fertility, family values, and child health care.
Read additional commentary here:
https://mindovermediasite.wordpress.com/2019/05/14/choose-your-future/
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