Crush the Liberal Mob - Trump Ad

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Crush the Liberal Mob

Contexte
This ad was found in the Facebook Ad Library. Many different versions were tested among Facebook users, with different words and pictures. This one says, "Now is your chance to help me CRUSH the liberal mob in 2020. As one of my loyal supporters, I need YOUR opinion. Please take the Official Trump Approval Poll before 11:59 PM TONIGHT to have your vote counted in the official results."
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
People like to feel as if their opinion matters. This is classic re-election propaganda, except for the the "crush the liberal mob" line, which is darker in tone.

Comments

  1. user-avatar
    Nay Nay
    mar 16/07/2019 - 19:34
    Nay Nay
    Asking for people to voice their opinion makes them feel empowered. The use of surveys and polls is a strategy of political persuasion. People like feeling like members of the same tribe and participating in a poll like this provides positive feelings to some.

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