Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Deaf Pepsi
Contexte
This is a commercial made for the target audience of deaf people. There are 360 million deaf people around the world. It's funny and it gives you good feelings about Pepsi since they seem to value and want to be relevant to all people.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It associates the company with positive feelings about people who have disabilities.
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