Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Israeli Elections and Trump
Contexte
The Trump administration was compelled to respond on Tuesday to a viral Israeli campaign poster showing US President Donald Trump grinning alongside Prime Minister Benjamin Netanyahu – an image that, to some, implied an endorsement. It does not appear that administration officials or the president were made aware in advance of the massive campaign ads running in Tel Aviv and Jerusalem, which tout Netanyahu’s warm relationship with the US leader.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
Voters may think Trump approves of Netanyahu from seeing this ad. It suggests the leaders are similar in certain ways. It is persuading by activating feelings about the politicians.
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