China me too

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China's #MeToo Movement

Contexte
In January of 2018, the “Me Too Movement” reached China, where feminist activists and propagandists have demonstrated the strategic efforts needed to run a social media driven campaign in the face of China's relentless and aggressive government censorship. When the hashtag #MeToo was blocked ands cubbed from the internet, members of the movement started using alternative phrases, such as “woyeshi,” the Chinese version of the iconic phrase. Social media users even started using a combination of the emojis for a bowl of rice (mi) and a rabbit (tu) to trick censors.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is simple imagery designed to bypass censors and communicate among the growing movement of women who have experienced sexual harassment.

Comments

  1. user-avatar
    Ms. T
    jeu 24/10/2019 - 18:17
    Ms. T
    I'm glad there is a way for women to speak up in a highly-censored environment.
  1. user-avatar
    S601
    jeu 24/10/2019 - 18:18
    S601
    This piece of propaganda is harmful because it makes it seem as if the #MeToo movement is nothing but basic things such as bunnies and rice. This could discourage women who have been victims of sexual harassment, rape, etc, to feel that people think #MeToo is a joke. In order for this piece to be beneficial, the actual translation of #MeToo into Chinese should have been used.
  1. user-avatar
    Gabe
    lun 28/10/2019 - 19:30
    Gabe
    This is a very clever way to get around censors

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