Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Get Real
Contexte
Found in the city street, this billboard ad is a message from a website building company that communicates the idea that "something is not real until it has a website." The subtext is that businesses with websites are more trustworthy than other places.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It reflects cultural values that we should distrust places, people and ideas that are not online.
Source
Chicago street
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