Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Believe in Something
Contexte
The ad pays homage to those who “dream crazy,” in an extension of the brand’s admonition to “just do it.” It also features tennis ace Serena Williams, hoop star LeBron James and many other athletes who have overcome serious challenges.We see images of amazing personal transformations through sport and we hear Colin Kaepernick explaining the importance of following your dreams. This Nike commercial featuring the former NFL quarterback won a Creative Arts Emmy for best commercial. The ad reportedly infuriated President Donald Trump.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It aligns a corporate entity with an ongoing discussion about the #BlackLivesMatter campaign and makes a statement about the role of athletes as political activists.
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