Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
Don't Let Cigarettes Control You
Contexte
This commercial, depicting a young girl who is addicted to cigarettes, is used as propaganda to prevent teens from smoking. It is played on channels, such as Nickelodeon, that have higher teenage viewership. The plot line of the commercial is mainly the girl "signing away" her freedom to cigarettes, indicating that she will be bound to them after smoking her first one.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The commercial leads viewers to believe that smoking cigarettes is a life-long, no escape commitment. Teens who do not already smoke may be more inclined to not after this commercial, and teens that may already smoke might be inclined to quit. While it can be argued that the commercial is used in a positive way, in order to promote better health in teens, it is still propaganda in the manner that the content is portrayed.
Source
The Real Cost
Comments
No Comments Yet
Share Your Ideas