Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Bloomberg SuperBowl
Contexte
Mike Bloomberg 2020's ad airing during Super Bowl LIV highlights the urgent need to prevent gun violence in America and why Mike is the candidate to get it done. As an entrepreneur, mayor, and problem-solving philanthropist, Mike has taken on the toughest challenges and gotten big things done.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Emotional appeal themed to address gun violence positions Bloomberg as a change agent.
omdat ze emotionele technieken gebruikt
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