Renaming Corona Extra, Ebola Extra

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Coronavirus

Contexte
The Coronavirus has gained a lot of traction from teenagers and young adults because of its similar name to the corona beer. Many memes have been made because of it.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Used the corona beer to make a statement on Coronavirus. Joked about renamed the beer "Ebola" to stop any confusion.

Comments

  1. user-avatar
    Roberta
    ven 06/03/2020 - 22:52
    Roberta
    This is harmful propaganda, even if it's designed to be merely funny. It damages the reputation of the brand, trivializes two serious disease epidemics, and for what?
  1. user-avatar
    Sydney
    mar 07/04/2020 - 20:06
    Sydney
    While I do not believe that this is harmful I can see why some might believe it is. I think that it shows how people are trying to deal with this with humor. But I can also see how this may be harmful to the company and also can be seen as bad taste.

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