A two page ad spread by American Spirit tobacco celebrating Earth Day 2020.

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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American Spirit tobacco

Contexte
A two page ad, found in the April 2020 issue of Entertainment Weekly magazine, by American Spirit tobacco celebrating Earth Day 2020.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It attempts to make people feel good equating the brand with the Earth Day celebration. This campaign has already been targeted by the Campaign for Tobacco Free Kids --they distract by ignoring the fact that tobacco causes cancer and is highly addictive.
Source
Entertainment Weekly (magazine) April 2020

Comments

  1. user-avatar
    Arryn
    lun 25/10/2021 - 17:07
    Arryn
    It's trying to equate "Natural" tobacco and and picking up litter with being eco-friendly and spreading a positive message of their brand. It is ironic and misleading to associate one of the most littered things with Earth Day.

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