Katie Porter's sister, a doctor, is breaking down how staying in can save lives during the COVID-19 crisis pic.twitter.com/9q7MpbpES8
— NowThis Impact (@nowthisimpact) March 21, 2020
Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Coming Together for the Common Good
Contexte
This is informative and persuasive and it's an example of unique type of public health propaganda. It's promoted by Now This, which was founded by Huffington Post co-founder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau. NowThis originally focused exclusively on social media platforms such as Facebook.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It's a unique short form of information that may serve a propaganda function because, for some viewers, it is activating strong emotion to encourage people take action to protect themselves. The piece relies on the authenticity of the speaker, who has expertise as a medical professional.
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