Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Beer and Corona

Contexte
Found in my Twitter feed, this is a beer ad that taps into coronavirus anxiety. They know people are drinking more alcohol as a result of covid anxiety and isolation. They are making a donation to support first responders. But this is really just a beer ad masquerading as a public service ad.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
You transfer your support from the first responders to the beer.

Comments

  1. user-avatar
    Emanuelle
    mar 09/06/2020 - 20:06
    Emanuelle
    Hello my name is Emanuelle, and I really believe that this advertisement is harmful because, the brand knows that people are drinking more alcohol in this quarantine, and used it to their advantage

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