Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Re-Elect
Contexte
This is a local politicians who is "riding the coattails" to tie his own campaign to the President's, He is hoping the the popularity of the President will transfer over to him.
Technique utilisée
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Pourquoi est-ce un message d'influence?
It makes politics a popularity contest using the power of emotional transfer.
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