
Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Mass Emails in Political Campaigns
Contexte
Found on the Archive of Political Emails, this is an email from Jack Bergman, a political candidate in Michigan who is running for Congress. His issues are: standing with law enforcement and holding those who commit violence in our communities accountable; standing strong with President Trump; protecting our Second Amendment; and defending the right to life for the unborn. Because emails like this are sent to thousands of people, they are a form of political campaign propaganda, designed to influence voter behavior.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The ad relies on claiming to be responsive to voter desires.
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