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BÉNÉFIQUE NUISIBLE
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I Am Your Voice
Contexte
"I am your voice." This ad emphasizes Trump as a "man of the people." Produced by Great America Super PAC, led by veteran Republican strategist, Ed Rollins. They are spending over $30 million in support of Donald Trump’s candidacy, broadcasting more than 20,000 TV spots and 300,000 radio ads.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It feels good to be connected to an important, powerful person and this political ad uses the bandwagon strategy to make people feel like part of a tribe.
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