Propaganda that you encounter in daily life - Carolyn Salvatelli

it is using the "respond to audience needs" technique. Adika is an all online store that I bought a sweatsuit (sweatshirt and matching sweatpants) from last year. Since, my computer data, credit card information and the FBI agents (or government) who are listening in through our electronic devices know that I shopped there they are using the ad to prompt me to shop at Adika again. They capitalize the word "SALE" so my eyes will go to that and want to shop because it's a sale. They use the image of a girl wearing a cute, comfy outfit in hopes that I will want to be cute and comfy like her. They also have a button that says "SHOP NOW" so if i click it it brings me directly to the site, which makes it even easier, for the customer. I think it is beneficial for Adika due to the fact that they know I have online shopped there before so I will probably do it again. It is not necessary harmful, except to my bank account (haha).